Bhubaneswar: As the spiritual fervor of Rath Yatra grips Odisha, Reliance Industries
Limited, in partnership with the Puri district administration, has rolled out a
large-scale initiative to enrich the experience of lakhs of devotees
participating in the annual chariot festival.
Drawing crowds from across India and abroad, the Rath Yatra
marks the ceremonial journey of Lord Jagannath, Balabhadra, and Subhadra from
the Jagannath Temple to the Gundicha Temple. To ensure the safety, comfort, and
spiritual fulfillment of pilgrims, Reliance Foundation is undertaking
multi-dimensional support activities under its hallmark ‘We Care’ philosophy.
“Serving devotees during Rath Yatra is a divine
opportunity. At Reliance, seva is at the heart of what we do. We’re humbled to
contribute to making this sacred journey smoother, safer, and more memorable
for every pilgrim,” said Shri Anant M Ambani, Executive Director,
Reliance Industries Limited.
Key Features of the Rath Yatra Seva Campaign by Reliance:
- Anna
Seva: Hot, nutritious meals are being served to lakhs of devotees and
on-duty personnel across six key locations along the Yatra route.
- Hygiene
and Sanitation: Contactless sanitizers have been installed at food
points, garbage bags provided to help maintain cleanliness, and sanitation
facilities extended to police camps.
- Crowd
Facilitation: Reliance is working with municipal and police
authorities to install directional signage, helping visitors navigate the
dense crowd safely and easily.
- Volunteer
Force: More than 4,000 trained volunteers, easily identifiable in
uniform, are deployed to assist with crowd control, manage hydration
points, and offer support to devotees.
- Heat
Relief Measures: Over 1.5 lakh eco-friendly hand fans are being
distributed to help pilgrims combat the summer heat.
- Police
Support Infrastructure: 100 police aid posts have been set up
along the route, equipped with shelters and essential amenities for the
personnel and as help points for pilgrims.
- Monsoon
Readiness: With rains expected, 3,500 raincoats have been
distributed among police staff. Volunteers and municipal workers are also
being provided with refreshment kits to sustain long duty hours.
Earlier this year, Reliance Foundation led similar seva
efforts during Maha Kumbh 2025 in Prayagraj, where it extended services
including health camps, food distribution, and transport aid to lakhs of
pilgrims.
About Reliance Foundation:
Reliance Foundation is the philanthropic arm of Reliance
Industries Limited, committed to inclusive development across India. Led by Smt.
Nita M. Ambani, the foundation addresses critical challenges in education,
healthcare, rural development, women empowerment, and disaster response. It has
positively impacted over 86 million people in more than 91,500
villages and urban areas across the country.
This year’s Rath Yatra marks yet another chapter in
Reliance’s ongoing journey of service—where serving the people is seen as a
path to serving the divine.